LINDT
chocolate
This project serves as an experimental exercise in rebranding and redesigning packaging for established brands.
This is a packaging redesign project for Lindt – a Swiss chocolate brand. The main objectives were to refresh the packaging, enhance brand recognition, and give it a contemporary feel.
Packaging
/2022/
As a group project, we incorporated illustrations of cacao pods and beans to express the brand’s natural and pure essence. The final product includes two layers of packaging: an outer box featuring cacao patterns, and an inner paper box containing three chocolate varieties – each representing a different percentage of cacao.
Product
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